Denim Care
Do not wash your denim immediately.
You must wear it in before washing to allow some of the dye to wear off naturally, rather than more drastically in the wash. We recommend a minimum of 14 full days of wear, but really the longer you wait the better.
All our denim is raw (not colourfast) and your approach to washing will either make it look great or ruin it.
It uses harmful chemical processes that go against our sustainability aims. Your denim is raw and will look better in the long run.
For the best fades, wear your jeans for six months before the first wash so the denim has chance to fade on the creases developed by your routine. After this you can wash them more frequently without losing the original contrast. If you can’t wait six months, wear for a minimum of 14 full days.
I mean we're not going to say no... Rotating multiple pairs of jeans is a good way to accommodate the wash/dry routine. Infrequent washing is good for your jeans and saves water.
Good idea! airing your jeans outside is an effective way to freshen them up.
Turn-up your jeans for fine adjustment of the leg length. Sweep dust and dirt out of the turn-ups to prevent abrasion.
Gentle spot clean stains with a damp cloth to save a full wash.
Our denim is sanforised so first wash shrinkage is minimal. For jeans, expect up to 1 inch shrinkage in the length only. We’ve added extra length in the leg to allow for this.
British-made jeans cut and sewn from the best selvedge denim. Packed with character and super hardwearing. Raw denim that will develop great fade lines with wear.
Brass fly buttons / Leather patch / 5-pockets plus our signature ‘secret pocket’.
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